
I'm so glad I did. It's always nice to have some validation for my blog/business name...
Matt Kramer is a smart dude. He knows a butt-load about wine and he's got great i

For example...
Matt talks about the polarization in the wine industry -- how it's divided into two camps these days. Of course, because everyone will understand these terms without explanation (NOT!), he calls these camps: "The Wines of Fear" and "The Wines of Conviction." I mean, that's great writing, no? You get it right away, right? Um, not so much. I feel like I'm listening to a political ad. He must of consulted with Obama's speech writer.
In plain English, the dude was saying

Wines of Fear = Big Corporate Wines that Try to Appeal to Lots of People to Move Wine/Make Cash and

Wines of Conviction = Little Producers that Love Making Wine and Hope Someone Buys It
I know we all like pithy catch-phrases, but c'mon. Isn't wine a vast, complex, and confusing enough topic? Must we layer on these meaningless, bullshit phrases rather than saying what we mean? In this instance, it's a simple enough concept. There are huge conglomerates that make kind of soul-less wine (but they also sometimes make great stuff too, BTW) and then there are little wineries that make kick-ass wine that we want to support when we can. Most of us do both, and we know the difference.
My problem is not with the idea -- it's patently true. I see it all the more clearly, especially because I worked for a monstrous winery and felt many of the wines were homogenized and tasted similar to each other because "the suits" were pandering to the common denominator in the market. My problem is the pretense and this need to label everything with 'winespeak' in over-annunciated diction that turns so many people OFF to wine. There is absolutely no normalcy in those labels or way of speaking. It's an exercise in superiority and condescension.
I feel bad panning on the guy -- after all, he's someone's son, someone's friend, maybe someone's husband. So I'd like to say I'm using him as kind of a symbol.

Please listen to the interview and let me know what you think. Readmore »»